Effective Sales Strategies

Great Strategies Produce Great Results.™

Sample Case Studies

Small Sales Training Firm

2008 Goals:

  • Increase their marketing presence and awareness in the marketplace.
  • Improve their existing sales tools and marketing collateral.

Effective Sales Strategies was engaged to:

  • Design, develop and document new Marketing, Advertising, E-Commerce and E-Learning Strategies to meet and exceed business goals.
  • Design and develop a new Company Website including a Flash Intro, About Us, Offerings, Results, Strategic Alliances, Customer Resources, Customer Log In and Contact Us content in just a few months improving their search engine optimization, increasing market awareness and business leads.
  • Create new company Representative Bios, Marketing Flyers and Course Catalog giving Reps additional tools and collateral to send to prospects.
  • Design and create Course Tests/Answer Sheets/Keys, Train-the-Trainer Outlines, Master Train-the-Trainer Outlines, Master and Regular Train-the-Trainer Options, Train-the-Trainer Prework Booklet, Train-the-Trainer Workbooks, and Train-the-Trainer Leadersí Guides enabling the company to increase course revenues and expand product offerings to clients.

Return to Top

Start Up Wireless Security Company

2008 Goals:

  • Launch new wireless security business through new product offerings available in indirect sales channels.
  • Create revenues for new company through product sales and educated company personnel and indirect agents.

Effective Sales Strategies was engaged to:

  • Quickly design and develop new Technical Product Training Materials for initial company launch. Instructor-led materials included a Participant Workbook, Instructor Guide, Laminated Quick Reference Guide/Job Aid and Course Test/Answer Sheet/Key.
  • Efficiently develop content including information on the Company, Features/Advantages/Benefits, How It Works, Web-Based Login, Competitive Differences, Target Customers, Qualifying Questions, Products, Pricing, Customer Orders/Payments and Resources in a constantly changing environment.
  • Design and facilitate a Company Train-the-Trainer including creating a Train-the-Trainer Outline, Train-the-Trainer Prework Assignments, Train-the-Trainer Workbook, and Train-the-Trainer Leaderís Guide and Trainer In-Class Challenges and Tests enabling the company to educate its workforce to train their indirect agents to sell their products and increase revenues.
  • All deliverables completed in five weeks to meet their aggressive timelines.

Return to Top

Large, Well-Known Pest Control Company

End of 2008 Goal:

  • Create an overall learning effectiveness strategy across all lines of business increasing overall measurement activity, improving measurement tactics and tying their strategy to the company's business drivers.

Effective Sales Strategies was engaged to:

  • Prepare and facilitate a Measurement Strategy Meeting with the entire sales and leadership training team.
  • Develop list of Measurement Metrics/Data Points/Documentation needed to be gathered prior to the meeting.
  • Design Best Practices Measurement Presentation, blank and completed Best Practices Measurement Metrics Plans and Measurement Strategy Draft Document for use during the strategy meeting.
  • Partner with the leader of the sales and training leadership team on all of the documentation needed to create the overall measurement strategy.
  • Design and develop overall Learning Effectiveness Strategy including Executive Summary, Measurement Strategy Overview, Measurement Strategy Details by Client Group, Course, Measurement Level, Current State, Future State, Gaps, Next Steps and Conclusions making the leaderís year-end deadline for her business leaders.
  • All deliverables completed in less than four weeks on time and within budget.

Return to Top

Copyright © 2008 Effective Sales Strategies, LLC. All Rights Reserved.

Contact Karen Angellatta-Wheeler
to STANDOUT from Your
Competition TODAY!



Please note the following:
This page has been specially formatted for your convenience.
If this page includes pull-down items, please open your selections prior to printing the document.


Sample Verizon Wireless Results

Our president, Karen Angellatta-Wheeler, in her former role at Verizon Wireless won many internal awards and helped Verizon Wireless achieve number 4 status on the 2007 and 2008 Training Top 125 Lists. Here is one sample project listed below.

  • 18 month dual role of the HR Organizational Change Management Leader (while the National Director of Sales Training) resulting in increased average sales by 51%, decreased sales rep ramp up time by 50%, decreased rep and manager turnover by 35% and increased overall employee retention by 68%.

  • Managed and partnered with large work teams for the monumental consolidation and creation of new B2B sales/service systems, processes, marketing tools, staffing/recruitment procedures, compensation, incentives, training, leadership development, change management and culture change initiatives.

To tap into our team's expertise, Contact Us today!